FX Networks

Producer, Social Media

2018 - Present

  • Assist the Director of Social with the creation and execution of organic social strategy and content for 30 official FX titles, including The Bear, What We Do In The Shadows, Grotesquerie, Fargo, Pose and more

  • Collaborate across departments including PR, Integrated Promotions, Talent Relations, Development, Design and more to coordinate 360 marketing campaigns

  • Lead strategy, creative and community management of the official It's Always Sunny in Philadelphia social pages

  • Subject matter expert with the ability to devise creative plans and detailed social media posting calendars.

  • Ensures a high degree of quality control on projects and communicates plans internally to ensure they fit with the network’s overall marketing strategy.

  • Manages influencer campaigns from sourcing to contracting with external agencies

  • Manages distribution of promotional assets to talent

  • Coverage of live events such as red carpet premieres, marketing shoots, Comic-Con, press junkets and other events

  • Fan sentiment and analytics reporting

  • Creative marketing strategy, brainstorming and scriptwriting relevant to current pop culture and internet trends

Fullscreen

Community Manager

2018

  • Community management, including live-tweeting, across multiple official Hallmark Channel and Hallmark Movies & Mysteries social accounts

  • Subject matter expert for all releases including films and series

  • Social platform copywriting for organic and social posts on Facebook and Twitter

  • Analytics reporting, including detailed post-air live-tweet fan sentiment reports, including areas for improvement

  • Crisis management and reporting

Comedy Dynamics

Social Media & Project Manager

2016 - 2018

  • Grow social accounts and brand awareness for official Comedy Dynamics and The Nacelle Company accounts

  • Script and direct marketing shoots with talent

  • Developed and implemented social media plans for all albums, comedy specials and independent features, working closely with talent, talent management and the CEO

  • Write the official company newsletter and press releases

  • Video content creation and editing

Dick Clark Productions

Copywriter and Community Manager

2016 - 2017 (Freelance)

  • Write copy for various digital, fan-facing platforms for the Billboard Music Awards

  • Write and edit copy for branded content posts

  • Composed and published live-tweet, incorporating the official run of show, during the 2016 and 2017 Billboard Music Awards

  • Ideation and execution of viral user generated content campaigns